There has been significant buzz around a recent Forbes article about the death of telepresence and Cisco’s response. One side claims that telepresence is a dying breed while the other claims it is alive and well. So who is right?
Both of them.
Yes, there are many new entrants that are disrupting the visual communications space. These companies are making video more accessible by allowing organizations who previously couldn’t afford the technology the opportunity to video conference. Furthermore, the explosion of cloud services and mobile video is extending the reach of visual collaboration while overcoming interoperability barriers. The market is ever growing and organizations will continue to invest in these technologies at a rapid rate.
These solutions will not replace the need for Telepresence though.
While the quality of desktop, mobile and cloud solutions are improving; they pale in comparison to a truly immersive experience. C-Level strategy meetings are far more likely to demand the quality and lifelike experience immersive systems offer. In fact, saying that the executives of a multi-billion dollar corporation will opt for a lower quality but cost effective video solution is like saying they will choose to drive a Pinto because it’s more cost effective than a Mercedes-Benz. Unfortunately, the current price tag for immersive solutions is typically only justified for executives; plus, there are only so many rooms a company can dedicate to telepresence. This creates a significantly limited market and contributes to the declining sales of telepresence systems.
Experienced audio visual integrators; however, can overcome these limitations and expand the market for telepresence. Advanced integrators can customize solutions to create an immersive feeling using standard HD video systems for a fraction of the cost. Additionally, elite AV integrators can modify immersive and standard systems to expand both the range of rooms and applications telepresence can work in; allowing companies to design a solution that best fits their needs.
What does the future look like then?
While there will still be a place for telepresence; the shift towards software based systems will continue at an accelerated pace. Many organizations will begin adopting UC and cloud platforms over standards-based enterprise systems due to their user friendly, cost effective and scalable collaboration capabilities. Polycom and Cisco will need to continue to drive innovation around UC solutions to remain competitive in this space. Integrated UC solutions, with interactive document sharing, will offer far more value to organizations than stand-alone desktop video solutions.
The bottom line is this:
Telepresence systems will continue to have their place in the C-suite and for meetings where the highest audio visual quality and seamless collaboration are mission critical. However, UC and mobile video solutions will put the future of business collaboration into the hands of every user organization-wide ushering in a new era of connected workforce.