“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” – Lee Iacocca
The Overlooked Benefit of Video
As a manager in the marketing department I have the opportunity to oversee a team of people who are all dedicated to helping push the power of video and its advantages across several industries.
Part of the marketing process includes coordinating campaigns and messaging across multiple locations. Creative ideas also need to continuously flow back and forth. As a result, I am on video with several of my remote team members multiple times during the day.
What struck me this week is that I don’t even realize that I am speaking to someone who is thousands of miles away.
The power of video has made it possible to bring the entire marketing team together (located across three time zones and four states) and brainstorm ideas as if they were all sitting right next to me. I can’t count the number of times a light bulb has gone off for me or a member of the team and I’ve seen that “AH HA” moment right in front of me, in glorious HD video.
It is very easy to get lost in the technology and its practical use cases; such as capturing a remote deposition, monitoring a manufacturing line, or managing a sales team. But what we cannot forget is the power of video to unify people and ideas. When a team is able to come together and share their ideas there comes a point when a great idea or thought can take on a life of its own. The idea itself becomes something even more powerful when everyone “gets it.”
Calculating the financial ROI of a VC/UC investment is certainly important. But when thinking about what you currently get out of your video conferencing investment or what you could get out of the technology, do not forget to include the human factor. v