The Rise of Video Conferencing in Your Browser

July 11, 2012, by Adam Kaiser in Industry News, Video Conferencing

The video conferencing industry is changing faster than anyone can keep up with. The technological innovations are staggering and many have led to greater reach and lower cost, higher quality video solutions.

One of the latest trends emerging is video conferencing directly within the web browser.  HTML 5 and a new standard known as WebRTC are making many of these solutions possible. WebRTC allows browsers to facilitate real-time communication; including voice, video, and point-to-point file sharing. This new technology will soon be standard in all popular browsers.

This standard is still in a “draft” format from the Web Standards Body but many of the applications that have experimented with it have been quite impressive. Small software companies to major manufacturers of hardware based video conferencing systems have been working with web clients for some time. The advantages of this approach are:

  1. Users can be connected to a video meeting with little to no download and setup time. Currently WebRTC is not finalized so small plugins must be downloaded the first time a user enters a video meeting. In the near future this should be eliminated and the browser will be able to launch directly into the video call.
  2. Beyond a web camera, there are no hardware requirements to participate in a video meeting.
  3. Browsers exist on devices beyond PCs; mobile devices, televisions, tablets, and more. Soon these devices will be video conferencing ready out of the box without any configuration.

There have been a number of announcements that have centered on video conferencing in the web browser including:

Blue Jeans:  This service has bridged the gap between consumer and professional video conferencing offering “meet-me” rooms in the cloud that allow users of pretty much any traditional VC system  to connect with users on Skype, Google Video Chat and Microsoft Lync. Last month, Blue Jeans added a browser-based option to their service. When a user receives an invite to a Blue Jeans meeting, they can click a link and attend via their web browser.

Polycom:  Last year Polycom acquired ViVu, a small organization that had been offering “embeddable” video conferencing into web applications. This week Polycom announced the first initiative based on that acquisition. HP is now shipping a Polycom HD video application with their new web cams. The app makes it easy for users to connect, via video, to any of their contact lists from Facebook, Skype, Google, etc. When a user invites a contact, the receipt simply clicks a link and is immediately launched in a web based video call.

Cisco: A few weeks ago Cisco announced some significant updates to their Quad social portal. The newly branded Cisco Webex Social features integrated video calling that all happens in the browser.

There are sure to be many more announcements and releases around web-based video conferencing. Its impact on the industry remains to be seen, but it is sure to be significant and will only make video even more accessible for everyone.

Author Page

Adam Kaiser, AVP, Marketing

Adam Kaiser is AVP, Corporate Marketing for IVCi and has five years of experience in the visual collaboration and audio visual industry. Adam has a particular interest in unified communications solutions and interoperability.

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  • Matthew James July 25, 2012 at 9:29 pm

    I think the introduction of HTML 5 will help with video conferencing in browsers. Mind you, people expect dedicated software for certain roles. We wouldn’t use our browser to type a letter, we are so indoctrinated into word processors. Cost will be the major issue for video conferencing. As it comes down, accessibility will open up, and it will become a popular option in the home as well as business. It is interesting to see that education and health have taken to this technology so readily.

  • Hi Matthew,

    Definitely agree that HTML 5 is a big force behind video conferencing adoption. Once the technology question is answered, video can really just be used everywhere…

    Adam Kaiser