Telepresence in Professional Sports

August 29, 2012, by Lisa Avvocato in Telepresence, Video Conferencing

Professional sports develop a sense of community and create unspoken bonds – or conflicts – between fans and their rivals. Teams vie for the chance to be called the best in the league each year and collect a precious ring. Whether it’s football, hockey, baseball or basketball, telepresence is integrating itself into professional sports as different leagues, team offices and athletes are increasingly using it. Here are a few ways the technology can benefit professional sports teams and leagues.

Manage the Team
Many professional sports teams are owned by a group of investors rather than a single entity. The group of owners must frequently meet to discuss various aspects of the team such as players, coaching staff, ticket promotions and more. Even individual owners need to keep in close contact with general managers and other staff about team performance and operations. Unfortunately, it can be difficult to get everyone together since most team owners have other jobs and responsibilities. As a result, teams are turning to telepresence to “wow fans while helping teams streamline operations” according to a Cisco newsroom article.

General Managers can use the technology to interview players and coaching staff, like any other corporation, to see if they would be potential fit for the team. Additionally, general managers can connect with each other to negotiate the potential trade of athletes, draft picks and more. This allows deals to be reached much faster which can be critical when the trade deadline approaches at the end of the season.

Interact with Fans
Telepresence also allows professional sports teams and athletes to better interact with fans. Back in 2010, fans from 19 different countries and five continents interviewed David Beckham during a webcast hosted by Yahoo. Fans were able to ask questions and watch Beckham’s response over a video for a once in a lifetime opportunity.

Additionally, at the 2009 NHL All-Star game in Montreal, Cisco telepresence systems were set up in the arena allowing fans to chat with players and alumni in the greenroom. Facilitating interaction between fans and their favorite players not only enhances the fan experience but creates more loyal fans which can drive revenue for teams.

Disciplinary Hearings
In high-impact sports, like football and hockey, athletes can lose their cool and make a dirty play in the heat of the moment. An elbow to the head, a hit from behind or the use of unnecessary force against the opposing team is not only against the rules but can be extremely dangerous, if not life-threatening. In these instances disciplinary hearing are often needed as league officials take the safety of players very seriously.

Video can be used by league officials to conduct the hearing and interview the offending player. Then, after reviewing and determining if supplementary discipline is necessary, fines or suspensions can be issued to players, coaches and even team owners over telepresence. This is a great alternative to flying players to league headquarters for hearings; especially for smaller offenses.

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