What is Audio Visual Integration?

August 31, 2012, by Adam Kaiser in AV Integration

The term “audio visual integration” is used quite a bit by organizations (including IVCi!) to describe the work that they do. The term is well known within the “industry” and customers may even use the term to describe a potential project, but what does it really mean?

When thinking about the term, one has to look at the application of the technology within a particular business or organization. What are you attempting to accomplish within the room? It might be as simple as wanting to have a display that you can hook your laptop up to and present slides. Or maybe it’s a bit more involved where video conferencing, presentations, cable TV, Blu-ray players, and overall lighting and shading control are desired. With that level of complexity, it’s time to think integration.

The truth of the matter is that there is not one company that makes of all of these different technologies. If there was, it might be as simple as connecting all of them together and creating the final room. But, since different vendors are providing the technology, the challenge comes down to a couple areas:

  • How to get all of these technologies to work together
  • How to enable seamless control of all devices from a single interface

The answer to both is audio visual integration! The process of integration involves creating the connections between these devices (usually through a series of switchers or matrix devices) and then programming software that connects the devices and enables that seamless switching.

Creating an audio visual integrated room is a meld of art and science. The art is in the design of the room itself; the lighting, furniture, and the selection of the right technologies that will eventually come together. The science comes in with the building of those technology connections and making each device work together as if they were one. – Tim Hennen, SVP Audio Visual Integration Services at IVCi

Beyond the technology, it’s important to understand what these types of environments truly do. They provide a specific set of technologies, with specific customizations, to meet unique customer and business needs.  It’s about creating an environment conducive for collaboration and addressing the business needs at hand.

So when you look to find the right integrator for you project consider two things:

  • Do they have the technological expertise to meet the needs of the project
  • Do they take the time to really understand the application of the room and how it will impact users and the business

If the answer to both is yes, then that integrator is poised to give you exactly what you need.

And, when the room is complete, a few buttons can trigger complex interactions between video conferencing systems, laptop computers, shade control and much more. To the end-user the experience is seamless; but to the integrator, the process to get there was quite involved.

Author Page

Adam Kaiser, AVP, Marketing

Adam Kaiser is AVP, Corporate Marketing for IVCi and has five years of experience in the visual collaboration and audio visual industry. Adam has a particular interest in unified communications solutions and interoperability.

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