Manufacturing – Video Conferencing Style

December 10, 2012, by Lisa Avvocato in Video Conferencing

Manufacturing relies on efficiency more so than any other industry. Being able to decrease the cost of goods sold by just one or two cents per unit can translate into a significant increase in profits. Many companies have begun outsourcing their manufacturing overseas for lower labor costs; however as products become increasingly complex and technical, a brighter and more technically sophisticated workforce is needed. As a result, the United States is starting to expand in manufacturing jobs. In fact, Apple recently announced that it plans to start manufacturing some of their Mac computers in the US.

Video conferencing and unified communications solutions can help US manufacturers drive efficiencies and remain competitive with global competitors. Here are just a few examples:

Hiring the Right People:
In a recent HBR article, Scott Erker states that manufacturing profits come from a company’s ability to “make the best use of technology to flexibly create high-quality products with continual process improvements and few accidents.” Therefore, US manufacturers need to hire “technically sophisticated, adaptable, engaged workers who are self-motivated to learn.”

Video conferencing allows hiring managers to screen applicants in a more effective manner, especially those located in different cities or even states. Conducting the first interview over video allows hiring managers to distinguish facial expressions and other non-verbal clues which can help determine whether or not the applicant will be a fit for the company.

Employee Training & Development:
Using complex machinery and technical equipment requires a significant amount of training for the most efficient and effective results. Video conferencing and unified communication tools can be used to enhance employee training and development. Streaming video can provide a consistent experience for training sessions, policy updates and other company messages while reaching multiple employees simultaneously.

Coordinate with Suppliers:
A key to efficient manufacturing is to build in redundancy for raw materials and source components from multiple suppliers in multiple geographic locations. Maintaining quality and consistency can be challenging and requires consistent communication with suppliers. Video conferencing solutions can be used to coordinate with suppliers, verify product quality and negotiate contracts without the added expense and hassle of business travel.

Green Initiatives:
Manufacturing places a significant strain on environmental resources due to the high consumption of energy and other natural resources needed to operate manufacturing equipment. Video conferencing solutions can help minimize a company’s carbon footprint by reducing airline and automobile travel to the plant without sacrificing face-to-face meetings.

Additional Resources:
Manufacturers Stay Ahead of the Competition with Video Conferencing

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