To Collaboration and Beyond

July 11, 2013, by Lisa Avvocato in Collaboration

Collaboration is the new buzzword in business today. Everywhere you turn, someone is talking about a new way to connect people together. And why not? Collaboration features tremendous benefits including driving creativity and innovation. As a result, many organizations are trying to foster more collaborative environments through the development of a collaboration strategy.

Pixar, the animator of our favorite blockbuster hits, created a highly collaborative environment and has been reaping numerous benefits. Every single one of their films has been a hit from the early days of Toy Story and most recently Monsters U. Ed Catmull, President of Pixar, truly recognized the importance of collaboration in the creativity process.

In an HBR article he states “creativity involves a large number of people from different disciplines working effectively together to solve a great many problems.” While developing and then producing a film seems to require far more creativity, many enterprise organizations can benefit from this process. Creativity doesn’t just have to be in the form of art; it can come in the form of a new product that revolutionizes the market or a new, more efficient process that reduces costs.

Getting people to work together effectively can be tough though. Trust is a key component. As we previously mentioned, trust allows people to freely express their ideas because they’re not afraid of being judged. Therefore, Pixar promotes “an environment that nurtures trusting and respectful relationships and unleashing everyone’s creativity.”

A trusting environment is the foundation of any collaborative organization. If people are not free to express themselves and their ideas they will simply follow the status-quo instead of challenging the norm. Pixar encourages their employees to express their ideas in three ways. First, employees can approach members of any department to solve a problem without having to go through management. Second, animation work is shown daily and members from any discipline within the organization can note what they liked and didn’t like and why. Third, by encouraging new employees to speak their mind and challenge the way things are done.

“My intent is to persuade them that we haven’t gotten it all figured out and that we want everyone to question why we’re doing something that doesn’t seem to make sense to them. We do not want people to assume that because we are successful, everything we do is right.” – Ed Catmull

While the animation sessions are very industry specific, all organizations should encourage fresh perspectives and ensure that different departments can work together effectively. There are many technology solutions that can facilitate this; however, simply implementing technology is not enough. A clear collaboration strategy that focuses on strategic collaborations that deliver upon the organization’s goals must be in place.

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