The Newest Member of Production Teams

July 18, 2013, by Lindsey Ingram in Collaboration

When thinking about movie production, video conferencing and collaboration is not usually the first thing that comes to mind. However, producer Jerry Bruckheimer agrees that thanks to video conferencing, producing films is much more successful and efficient. Rather than spending excess amounts of money on travel costs so directors, producers, and actors can be in the same location, video collaboration has allowed the flow of communication to be unaffected by the lack of physical presence. Bruckheimer certainly utilizes his Cisco TelePresence set up, and is in constant communication with everyone on his production team.

When making a movie, it is nearly impossible to have every member of the production team in the same location. As a result, video collaboration equipment is becoming the newest member of every production team. Directors and producers can work with their cast from across the globe, and work out final touches with editors in an instant. There is a large amount of data that is transferred throughout the film-making process, and Cisco TelePresence makes it easier to move around. The way that technology has changed the way films are produced is remarkable; pretty soon even movie theaters will be digital, and physical film will no longer be needed.

With this drastic change in technology, many people question whether it’s the best option, particularly in Hollywood when the director/actor relationship is key. Losing that in-person interaction is a difficult thing to replace, however the face to face interaction provided by video collaboration is helpful in establishing that relationship. Video conferencing has not only helped producers keep in touch with their teams, it has also helped choreographers teach their dance students, and even inmates going through arraignment.

The benefits of video conferencing are well known in the enterprise world; now they are making their way into other career fields as the technology continues to grow. Soon we will see the impact of video conferencing and collaboration in everyday life.

Check out the video below to watch Cisco’s interview with award winning film producer Jerry Bruckheimer, and see for yourself how much of a difference video conferencing has already made in the film industry!

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