Video Conferencing Continues to Advance

July 22, 2013, by Lindsey Ingram in Cisco, Industry News, Video Conferencing

Video conferencing has quickly become a major tool that many companies utilize. Cory Johnson of Bloomberg Television’s “Bloomberg West” talked with Cisco Senior Vice President Collaboration Technology Group, Rowan Trollope, via video about the adoption rate of video conferencing.

Trollope gave some insight into Cisco saying that about 38% of Cisco’s employees do not work at the same site as their managers; however,  it’s not really an issue  thanks to video conferencing. Video collaboration technology has allowed managers and employees to stay in touch with one another and chat about certain projects or simply to keep one another updated. Connecting via high video quality is just as productive, if not more productive, than in person interaction because video conferencing forces participants to sit down, discuss the issue at hand, and then find a solution.

Video conferencing has not only advanced the companies that utilize it, but the technology itself has also advanced, allowing users to collaborate on the go on devices such as cell phones, laptops or tablets. Rather than being limited to a conference room, users can participate in a conference via mobile devices due to the advancement in equipping such devices with cameras. Now, it is possible to make a video conference call just about anywhere.

According to Trollope, about 89% of Cisco employees work at home once a week, and are able to communicate with other employees and participate in meetings through telecommuting. It is very difficult to follow along on a conference call when there is no face to put to a voice. The quality of an audio call is simply not the same as a video call. When you use high definition video, it is much easier to follow the conversation and participants can focus on the task at hand as opposed to trying to figure out who is speaking.

While it seems that only large corporations would find a need for video conferencing, smaller companies and even individuals can utilize the benefits of video conferencing. Companies of all shapes and sizes currently use video conferencing as a key tool and are pulling for quality and reliable video conferencing devices to benefit their own business.

To see Cory Johnson’s interview with Rowan Trollope, check out the video below and see how Cisco has grown because of video conferencing!

 

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