Young Executives Depend More on Video

September 5, 2013, by Lindsey Ingram in Cisco, Industry News, Video Conferencing

With the next generation of executives taking control over established companies, new changes are bound to arise. The 2013 Cisco Global Young Executives’ Video Attitudes Survey shows that many of these new managers are interested in video collaboration and plan on incorporating it into their business or company. Many new managers understand the benefits video can provide for their company, and some will not even consider working with other companies unless they use it as a tool.

The convenience of video conferencing is something that many young executives and managers are taking advantage of because it allows participants to read visual cues, “be there” without traveling, and have the ability to share content instantly. Constantly traveling in order to meet with clients or other people is time consuming and costly, not to mention frustrating when flights get delayed or cancelled. More organizations are shifting to visual collaboration as the technology continues to advance and creates interoperable and scalable solutions.

The data from the survey shows that many young executives plan on relying heavily on video conferencing to manage their business. Three out of five young executives say they will rely more heavily on video within the next 5 to10 years and 87% believe video has a significant and positive impact on an organization. These executives cite benefits ranging from enhancing the experience of telecommuters to saving money on travel costs and even attracting top talent.

Video collaboration is also an effective method of transferring information and connecting geographically dispersed people. It not only allows those within the states to contact one another, but it also opens up the global marketplace. Of the organizations surveyed that have less than 400 employees, 94% said they utilize video in order to break down language barriers in the increasingly global marketplace.

Telecommunication is a major appeal to prospective employees as well. In fact, 87% of respondents say they would choose to work for a video-enabled organization over a company that has not invested in business-class video communications. This is because organizations that invest in visual collaboration embrace the increase in technological advancement and are considered to be more innovative.

While video conferencing is a great tool for many companies, people are still wary of it. Survey respondents showed that their top five fears about video conferencing were: a messy office, personal appearance concerns, the inability to multi-task, the need to eat and some are not comfortable on video in general. However, as people utilize the technology more often, they will eventually become more comfortable with it.

The advancement of technology is rapidly increasing, and it is up to these companies and businesses to keep up. The new executives plan to do what they can to run successful companies, and telecommunication is a tool that will allow these companies to be successful.

Take a look at the slides below for more survey data.

Author Page

Young Executives Depend More on Video,

Read more