Video Enabled Supply Chain Drives Retail Growth

September 12, 2013, by Lisa Avvocato in Cisco, Telepresence

The benefits of visual collaboration are expansive and cross just about every job function and industry. European retail giant Kingfisher recently sat down for a Cisco case study to discuss how collaboration technologies have helped overcome challenges in their supply chain,  improving profitability and shortening product development cycles.

One of the biggest challenges Kingfisher faced was how to connect direct sourcing suppliers located in Asia, with buyers and quality control teams located in Europe.  Not only was travel time consuming and expensive, the entire product design process was lengthy and cumbersome as people had to physically handle product prototypes, artwork or packaging before providing feedback.

As a result, Kingfisher decided to implement Cisco Telepresence systems in six locations across Europe and Asia. The business case was undeniable. It was calculated that 85% of products could be physically taken into one of these rooms which would help “take weeks, even months off of time to market, resulting in millions of pounds of additional revenue,” according to Richard Oats, Synergies Director at Kingfisher.

The results have been just as remarkable. Rapid and effective problem solving is accelerating products’ time to market, along with helping cut costs and increase revenues.  For example, a team in charge of developing a range of power tools is able to meet frequently and on very short notice to address any issues which keeps the project moving forward.  Additionally, Kingfish has been using video to standardize procurement practices by allowing buyers from all of the operating companies to collaborate with each other.

Watch the video below for more details on how video has helped improve Kingfish’s bottom line.

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