Developing a Mobile Video Strategy Part III

October 23, 2013, by Danielle Downs in Video Conferencing

Part One and Part Two in this series focused on having a solid usage plan as well as properly preparing your network for mobile video. This last part focuses on adoption of mobile video and a positive end user experience. Usage, adoption, and positive experiences are paramount when rolling out a new technology. Having a clear program in place for those aspects helps to ensure adoption and a positive end user experience. This plan focuses on the following key areas:

  • Promotion
  • Training
  • Support
  • Tracking

All of these pieces go together to best create a usage and adoption plan. Starting with promoting the new technology is as important as tracking usage and user experience as an on-going process. Understanding all of the steps in this process will help to create an effective implementation as well as assist in ensuring a positive on-going experience.

Download our User Experience and Adoption Checklist to help you put a solid plan in place.

Mobile Video Part 3-CTA Button

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Danielle Downs, Digital Marketing & Social Media Manager

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