Is Video Right For Your Company?

November 20, 2013, by Lisa Avvocato in Video Conferencing

The use of video conferencing continues to grow as many companies note the numerous benefits that the technology provides. However, making the initial decision to invest in video can be a difficult one. Many executives wonder whether video is truly a necessity or if it’s just a nice to have communications platform. Do the benefits of the technology really outweigh the cost of the technology?

While there are several things to remember when incorporating video conferencing into a business, here are a few key questions to ask when getting started.

Do I really need this technology?
Many companies initially question the idea of implementing video conferencing. Why change what isn’t broken; especially in well established companies that have proven processes in place. Video conferencing can augment many of those proven processes and connect internal members of the organization to suppliers and customers. Increased communication can provide numerous efficiencies and cost reductions along with higher customer satisfaction and retention. Therefore, while video conferencing may not initially seem necessary, it can quickly become an invaluable tool within an organization.

Does it affect my company in a positive way?
While it’s necessary to look at how video conferencing will impact the entire organization, it is also important to first look at how it will impact the work of the individuals who will be using it most often. The goal of visual collaboration is to allow for easier communication among team members. If everyone is two steps away from each other in an office, video may not that important. However, there are many different ways video can be integrated into an organization including conducting initial interviews and providing customer support over video instead of the phone.

Am I going to benefit financially?
Video collaboration has allowed companies to hold meetings and discuss ideas remotely while significantly reducing travel costs and other unnecessary expenditures. For organizations that have several offices, video can increase productivity by reducing the need for travel.  Instead of spending hours flying across several states or even 20-30 minutes driving across town, teams can get down to business and make decisions faster than ever before. All of this translates into reduced costs and a solid ROI for video conferencing.

How do I select the right technology?
After you’ve made the decision to invest in video, sifting through the different technology options can be overwhelming. A VAR or systems integrator can help determine your organizations needs then offer recommendations as to which technology best fits the organization’s overarching goals and budgetary requirements. It is important to select a partner that has experience and expertise in designing and implementing different visual collaboration solutions and environments.

Is everyone on board with using video?
If the executive team isn’t using video, then how important is the technology to the company? Management needs to believe in the technology otherwise driving usage and adoption throughout the organization is going to be extremely difficult. Additionally, it is important to communicate the reason for the investment, as well as, the expected benefits to individuals who will be using the technology.

Every company is unique and similar decisions can produce different results across organizations. Video conferencing however, seems to be a common factor among highly successful companies and the continued use of the technology provides many efficiencies that increase the bottom line. So if your company doesn’t have video conferencing yet, go ahead and take a leap of faith, the results may surprise you!


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