Collaboration: A Year In Review

December 23, 2013, by Danielle Downs in Collaboration

2013 has been another great year for collaboration. A few trends that continue to be at the forefront of innovation include big data, SaaS, Mobility, Content, Social, and Telework. Below we will look back on some of these popular collaboration trends of 2013 and why they continue to help shape collaboration.

Domination of SaaS and the “Cloud”:
SaaS and the Cloud have continued to influence the IT industry this year. SaaS companies have continued to grow, and many providers of on-premise software and hardware options are now introducing SaaS solutions to both complement existing solutions and give alternative options in order to retain their customer base. The benefits of these SaaS solutions include no installation of hardware or software, faster release cycles, pay as you go usage and no maintenance costs. Another reason organizations are moving to cloud-based options is the ability to scale. This flexibility with cloud services allows organizations to purchase for their current usage, expand the solution as demand and usage increases, and add functionality as the business grows.

Mobility Wars:
BYOD is here, and it is not going anywhere. According to IDC, there will be 6-7 mobile devices to every PC by 2016. The challenge is no longer if you will support BYOD, but which devices will make up your BYOD strategy. The mobility war between mobile device manufacturers remains as well, and applications to make these devices more effective continue to expand at rapid rates. With that said, questions are now centered around vendor preference/combination, security, versions, scrubbing and customer data. No doubt, these concerns and decisions will be a main focus this coming year as mobility continues to dominate the forefront of technology and collaboration.

Collision of Video & Content:
Although most people think of video collaboration as only video calls, the ability to display, discuss and annotate content while conducting a video call is extremely important to achieving effective collaboration. Video collaboration and content collaboration have both been around for years as separate entities. This integration of the two has finally matured this year resulting in companies experiencing better collaboration, faster decisions, and ultimately, BETTER experiences!

Convenient Social Collaboration:
Social collaboration is about the casual interactions among colleagues, business partners and even customers that enable creativity and drive innovation. Creating both formal (video/web conferences) and informal (IM or quick video chat) collaboration sessions enables colleagues to brainstorm and make decisions in the most effective manner. Unified communication tools with presence makes it easy to tell when people are available and easily hop from email/IM to video chat. This quick and convenient connection increases interactions among colleagues, which in turn increases productivity and drives innovation.

The Year of the Video Start-Ups:
This year could be called the year of visual collaboration start-ups. Some noteworthy ones include Videxio, Pexip, & Acano. Pexip introduced a scalable software platform that provides personal meeting rooms for any number of users on video, voice, & mobile. Videxio, a subscription based, infrastructure as a service (IaaS) offering, makes large scale and rapid deployment of video conferencing both possible and easy. Acano brought us coSpaces; virtual meetings rooms where users can connect with any device or application they have with the added benefit of dedicated spaces for people to organize and exchange ideas by storing chat logs, content, and meeting notes. These companies continue to bring innovative solution to the visual collaboration world.

Big Data Boom:
Data continues to grow and based on IDC estimates, will continue to grow at 50% a year and more than double every two years. Companies continue to need to analyze large amounts of data streaming in, understand the voice of the customer in the social media world, and find better ways to create visual data in order to facilitate better and faster decision-making. The growth in big data has created a culture of data-driven analytics used to make key business decisions. Organizations have also been forced to take a closer look at data security and data privacy in order to address and prevent security threats. How organizations use data to gain competitive advantage continues to be a debate, however, the information gathered from handling and managing big data collaboratively is advantageous to any organization.

To Telework or Not to Telework? –  That is the question:
The telecommuting debate has emerged with a vengeance this year due to noteworthy announcements like Yahoo’s CEO Marissa Mayer discontinuing telework policies and the Federal Government’s  introduction of the Stay in Place Cut the waste initiative. Marissa Mayer’s controversial ban on telework centered around her belief that collaboration and communication are important in continuing to build the business and for that to happen effectively, people need to be working side by side. This new policy received harsh criticism ranging from anti-feminisms comments to the belief that Yahoo was moving backwards by removing the ability to telecommute. On the other end of the spectrum, the Stay in Place, Cut the Waste Act was introduced in July. This would require the government to develop a plan that reduces agency travel expenses by up to 50% by 2017 by implementing video conferencing technologies. By utilizing video conferencing, individuals can stay connected face-to-face without the need for expensive travel and loss of time. Other advocates for telecommuting argue that not only does productivity increase, but employees are also happier and achieve a better work/life balance when they have the option to work remotely. As research continues on both ends, the debate will remain.

Looking back at 2013 illustrates just how important collaboration has become. Organizations throughout the world have upgraded collaboration technologies to mission critical applications. The above trends tell a compelling story about the need to address not only the technological challenges of connecting people but also the social, psychological, and business issues involved in people working together. Ultimately, moving any business forward requires a keen eye on the power of people. In 2014, organizations who have not embraced those ideals will find themselves struggling to compete.

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Danielle Downs, Digital Marketing & Social Media Manager

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