The 5 W’s of a Video Conferencing Strategy

January 29, 2014, by Danielle Downs in Collaboration

Video conferencing initiatives continue to be an increasing priority to many organizations. With advancements in technology, the promise of connecting people anywhere, any time, on any device is now an attainable goal when video collaboration is implemented correctly. The first step in this process is to put together a solid video collaboration strategy.

As a starting point, here are 5 important for getting your video strategy off on the right foot.

Who will be using video?
More specifically, what business units will be using video? Will this be for executives only? Will different departments have access to the video conferencing equipment/services?

What will they be using it for?
What type of meetings will be taking place when using video conferencing? Will they be internal or also have external participants? Will they be point to point meetings or will you need multipoint capabilities for larger meetings? Determining your priorities for these meetings will help with demonstrating immediate value.

Where will these meetings take place?
Will you have dedicated conference rooms with video conferencing equipment? Will these be in all of your locations? Will you allow desktop video conferencing and mobile conferencing abilities? These questions will also help with determining what type of technologies and if you need to implement a BYOD policy.

When will this be purchased?
What is your purchasing procedure? Will this be something that you can move forward with once the correct technologies are determined? Does your organization view video conferencing as an op-ex or cap-ex purchase? These questions are important for determining the best way to purchase this equipment and if certain options like leasing might make sense.

Why do you want to implement video?
This may be the most important question when putting together your video strategy. You must determine what your organization is trying to accomplish and what the goals are with regards to video collaboration. Once this question is answered, you will be able to choose correct technologies and implement a strategy that will work towards those goals.

Once you are successfully able to answer these 5 questions your next step will be to determine the technology, and equally as important, begin creating a video adoption strategy. IVCi can help you build a high quality video conferencing strategy and implementation as well as assist with adoption and usage strategies.

Are you ready to move forward with your video conferencing strategy? Contact us for a free consultation.

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The 5 W’s of a Video Conferencing Strategy,

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