B2B Video Conferencing: Then & Now

February 13, 2014, by Lisa Avvocato in Collaboration

Video conferencing is moving from a nice-to-have to an essential business tool. This is, in part, due to the ease of which video solutions have become available along with the removal of many barriers to B2B video calling. Here’s a look at a few of the most prominent obstacles and what has been or is being done to overcome them.

A User Friendly Dialing Plan:
Placing a call over video used to be a complicated process due to the lack of a universal number system. Users had to remember an IP address, often up to 12 digits with no logical sequence. Today, there is more consistency video calling standards. Advancements in technology allow organizations to assign unique video addresses to endpoints or personal video accounts. These can be formatted like an email address and can use the organization’s domain name instead of having to remember a 12 digit IP address.

A High Quality Experience:
Technology itself has improved significantly since the birth of video conferencing, creating a stronger and more consistent experience. The shift from standard definition to high definition displays and codecs has allowed video conferencing to become increasingly more realistic. This is significant since eye contact and other visual cues play a crucial role in communication, collaboration and business meetings in general.

Interoperability Between Systems:
Interoperability was traditionally one of the biggest barriers to B2B video conferencing. Existing video solutions did not connect well with each other and in many cases didn’t connect at all. This severely limited the number of individuals who could use video, thereby inhibiting the effectiveness of video conferencing. The creation of video protocol standards along with interoperability bridges has created a much larger network of users who can utilize video, which increases the value of video to businesses.

Reliable High Speed Network:
Network issues can destroy a video call; from packet loss and frozen images to completely dropping the call. Successful video meetings require a reliable, high-speed network. Unfortunately, the bandwidth necessary for a solid call used to be very pricey. Today, the cost of bandwidth is decreasing rapidly as well as becoming more widely accessible.  

Security:
Massive traffic between a private business network and the public Internet can create both real and imagined concerns. Firewalls have always played an important role in protecting internal applications and data within an organization, however, these firewalls can present many challenges for B2B video conferencing by restricting access to who can and cannot be called over video. Thankfully, firewall traversal devices along with virtual meeting rooms have made it easy to connect with external video users without compromising the security of an organization’s network.

While there are still challenges to B2B video calling, it has gotten significantly easier. Businesses are able to connect with colleagues, partners and even customers easier than ever before and with continued improvements it’s only a matter of time before video calling is as easy as picking up the telephone. 

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