Social media and content marketing are two of the hottest trends in marketing today. Not only can consumers interact with brands and products in an informal setting, they can conduct research, connect with other users and provide both positive and negative feedback and experiences. Unfortunately, this produces a significant amount of data, Big Data as it’s come to be known, which can be extremely difficult to monitor and track.
The ability to organize, prioritize and ultimately analyze this data in a visualized manner can provide tremendous advantages for organizations including valuable insight into trends that may otherwise remain undiscovered. This also allows brands to respond in real-time to support requests or negative experiences, drive brand engagement, and simply interact with consumers and a fun and informal atmosphere (think Marc Jacob’s Tweet Shop during New York Fashion Week).
As a result, IVCi and Cisco have teamed up to provide the Social Media Listening Center, a robust solution that tracks, organizes, and visualizes social media data on interactive touch screen displays. This can include real-time mentions, popular hashtags, global conversation data, most common keywords and more. Organizations can then use this data to engage and develop relationships with a broad range of customers worldwide.
Watch the video below for a quick demo!
If you’re interested in learning more about the Social Media Listening Center how IVCi can help you visualize any type of big data tweet us @IVCiLLC or click here to send us an email.
Social Media Listening Center Data Sheet