Enterprise Connect 2014 Recap

March 24, 2014, by Adam Kaiser in Collaboration, Unified Communications

As I boarded my flight home from Orlando last Thursday I sifted through all of the great things I saw while at Enterprise Connect as well as the fantastic customer and partner interaction I had. Enterprise Connect continues to grow in its size and scope and is quickly becoming THE show for unified communications and collaboration.

Looking back at all the sessions, keynotes, and vendors there were several key trends that emerged from the show that are worthy of discussion.

Lync Domination
The adoption of Microsoft Lync as a full unified communications solution continues to accelerate. At IVCi’s booth this year there were so many companies looking for guidance on how to integrate Lync into the rest of their technology stack (room video conferencing, mobility, etc). Nearly every conversation we had in the IVCi booth focused, at least, partially on Lync. In Gurdeep Singh Pall’s keynote he revealed that 60% of enterprises have deployed or are planning to deploy Lync. Based upon the interactions at show, this does not seem unrealistic. Beyond the countless deployments, it was clear from the number of solutions on the show floor featuring Lync integration that its presence is ever expanding.

Single Solution, Not So Fast…
Manufacturers have been touting the concept of a single solution for many years. They wanted users to implement their solution across the board and rely on one source for everything, namely because it would lock their users in. However, it was clear that this trend is just not happening. In both my own interactions as well as in numerous panel discussions, the topic of single source came up. Ultimately, organizations are implementing multiple solutions for a myriad of reasons. The end result is a lot of technology that simply does not talk to each other properly. Providers like Acano are looking to be the connection between many of these environments and help to provide a more, pardon the pun, unified solution.

WebRTC…Getting There
This year’s WebRTC conference within a conference was another sell out with standing room attendance for most sessions. More and more vendors are turning to WebRTC to help solve interoperability challenges and to create a single click solution. Many manufacturers are embracing this technology (Unifiy’s Project Ansible is entirely WebRTC) but challenges continue. Browser ubiquity is not there yet, Chrome, Opera and Firefox are supported, but others are not (Internet Explorer, Safari). Even within the browsers supporting the standard we are seeing a bit of a fork in terms of functionality. Chrome now supports two-way content sharing, which is a big development, especially for content centric collaboration sessions. This functionality is not yet available in other WebRTC implementations. WebRTC is making major strides but it has not truly arrived at the level of ubiquity it needs. The next year should be interesting to see how this develops.

It’s All About the Experience
From the keynotes to the show floor; many were speaking less and less about the thechnology and more about the user experience. This is perhaps the most promising trend in the industry as manufacturers are really starting to focus on the user and not whiz-bang features. The proof will be in the pudding, but this is an exciting trend that I certainly hope will continue.

For someone who has worked in the world of collaboration and unified communications for a number of years it is easy to get carried away by the latest cool technology but this year I was just reminded by how “cool” collaboration technology is and how much it has become a part of business.  I look forward to this year’s developments and Enterprise Connect 2015. See you there!

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Author Page

Adam Kaiser, AVP, Marketing

Adam Kaiser is AVP, Corporate Marketing for IVCi and has five years of experience in the visual collaboration and audio visual industry. Adam has a particular interest in unified communications solutions and interoperability.

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