Content continues to be king and as we discuss collaboration and communications, visual content plays a huge role. Real-time interaction on video is the norm and major meetings and announcements are made through the technology. Additionally, users continue to expect to find video content when researching topics, new products, etc.
As real-time video has made major advancements, so has the area of recording & streaming. Any video interaction that occurs now can be recorded and made available for immediate playback. This content can be as a simple as a meeting between a few colleagues that a team member was unable to attend or a massive training session that is available for thousands to view on-demand. With that in mind, here are some great uses for recording and streaming platforms:
Executive Road Show
The days of C level executives travelling around the world to all of their office locations to make announcements and presentations to teams are numbered. Video streaming makes it possible for an executive team to sit at their desk and broadcast a live video stream out to the entire organization. This can occur in real-time and Q&A sessions can be available during the event. Streaming technology makes it possible for thousands of viewers to participate simultaneously. After the live event ends, the session can be archived and made available for immediate review for those who could not attend live. These types of events make it easy for executives to get their message out to the masses and maintain consistency in that message.
Investor Relationships/Earnings Calls
More and more organizations are forgoing the traditional earnings conference call and are opting to stream live video to investors and analysts. This added visual component can add some personality to the call and can take the interaction between those reporting the financial results and those receiving it to a new level.
Human Resources are responsible for a myriad of items including recruiting, new employee orientation, benefits and more. Many times HR must disseminate new information regarding a change in employee health benefits or conduct training to fulfill compliance requirements. With recording and streaming, HR teams can produce high quality content once and be confident that it can be shared with the entire organization with the same consistent message. For organizations with tens of thousands of employees it is impossible to lock everyone down for one or two sessions. Additionally, these recordings can be tracked and serve as proof of compliance with regulatory and employee regulations.
There is no better way to market a product or service than by SHOWING potential customers rather than just telling them about it. Marketing teams can create interactive sessions that feature streaming video content along with slides and other content. These events can happen in real-time and an opportunity for customers to really engage with an organization’s offering. And this content can be made available as an on-demand recording, providing another avenue for lead generation for the marketing team. An example of this type of content is a recent IVCi session covering Telehealth and some of the available solutions. We utilized a video stream along with slides and interactive Q&A. You can review the session HERE.
Clearly video streaming and recording provides a great way to share key messages and make it available for review, on-demand. As the technology as improved, more and more departments within an organization can utilize this technology without the new for IT resources and dedicated staff.