Cool Use Case: Hosting Concerts With Video Conferencing

April 22, 2014, by Danielle Downs in Use Cases, Video Conferencing

As video conferencing becomes increasingly popular and widely used,  the unique use cases continue to grow. Video has now expanded far past face-to-face conferencing for meetings.  One particularly interesting use case we have noticed recently is using video conferencing to host virtual concerts.

Picture this; you are an up and coming singer or musician trying to build a fan base or an established artist wanting to connect with your fans. Where are these fans? In the age of social media, the answer is often everywhere. Most artists would love the ability to perform for these fans all over the country or world, however, touring is expensive and often requires many resources. This is where video conferencing comes in.

In the world of music, online concerts can be a great opportunity for musicians and singers to perform for their fans all at once, connecting to them in a unique and creative way. This also opens up the performance to people who would not otherwise be able to attend the concert. Some artists are performing these concerts for large groups, while others are auctioning off private concerts and meet and greets. Similarly, some artists will perform these concerts in combination with an event they are doing at a local venue. This has been found to be a great way to expand audiences, promote their work, and connect with their fans on a truly personal level.

Along with the benefits of using video to host a concert, there are also challenges. Internet connection and bandwidth issues tend to be the largest hurdle. Not only does the artist need to have enough bandwidth to support the video, but the participants need to have a strong enough connection to enjoy the show. Also, if using a free service like Google Hangouts or Skype to host the show, attendees will need a log-in for the respective service. If they do not already have an account this can create extra steps which could result in fewer attendees.

As with most new trends there is going to be a learning and adoption curve. However, if people continue to use video conferencing more in their day to day life, we have no doubt that events like this will continue to rise in popularity along with other unique use cases.

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