Why Should You Hire An AV Expert?

July 28, 2014, by Adam Kaiser in AV Integration, Collaboration, Tips & Tricks, Video Conferencing

When designing a new collaborative workspace (whether it be a complicated conference room or a small huddle room), there are a lot of considerations to take into account. These can range from the acoustics of the room, the current lighting as well as considerations around what control system to leverage, what display brand, and how to program all of the devices to work seamlessly together.

Many organizations choose to “go it alone” when it comes to their AV setups. This might involve internal team members designing rooms and doing the install work. It may also include getting programmers up to speed on control system programming. Whatever the area, it can be quite a challenge to build an internal AV operation from the ground up.

There are significant advantages to bringing in AV experts from external sources, the largest being expertise and training. The AV world is full of amazing technology but there is a significant amount of expertise needed to truly understand how to design and implement it. Additionally, there are considerations for the environment itself. Certifications can provide some of the best guidance when evaluating a potential AV vendor for your organization.

Here is a peek into some of the key training and certifications to look for in an AV expert.

InfoComm CTS
InfoComm is a large trade association that represents the interests of AV professional s and customers throughout the world. Their Certified Technology Specialist (CTS) certification is highly respected and a great indicator of people and organizations that meet industry standards for AV. You should expect nothing less than CTS from the sales, consulting and implementation teams involved in your project. Even better are the CTS-D and CTS-I. CTS-D is “an AV systems designer who assesses client’s needs, designs AV systems, prepares AV design documents, and coordinates and collaborates with other professionals to create AV systems that satisfy clients’ requirements.” This is critical for anyone who will be advising on the design of an AV environment. CTS-I is an install specialization that is equally important. To learn more about the CTS certification, visit http://www.infocomm.org/cps/rde/xchg/infocomm/hs.xsl/certification.htm.

LEED Professional Credentials
Leadership in Energy & Environmental Design (LEED) credentials can certify both people and projects as adhering to the highest levels of green building expertise. Green building involves energy conversation, reducing water consumption, making the best materials choices and more. This can help save money as well as lower the environmental impact of a building/project. Additionally, there are tax credits and incentives that can accompany these certifications. To learn more about LEED, visit http://www.usgbc.org/home.

The Project Management Professional (PMP) certification is a globally recognized as the leading certification for project managers. Project Managers with this certification use a proven methodology for managing projects that helps to ensure are completed on time and within budget. To learn more about PMP, visit http://www.pmi.org/en/Certification/Project-Management-Professional-PMP.aspx.

Control System design and programming is a significant part of many AV projects. It is important to ensure that the team you are working with is certified in the platform they are providing. If that system is from Crestron, look for DMC-D, T and/or E certifications. These represent the highest level of knowledge around Control System Design, Engineering, and Installation. To learn more about DMC, visit http://www.crestron.com/products/digitalmedia_analog_digital_audio_video_av_distribution_4k/certification.asp.

These certifications represent many of the most important that you should seek when evaluating AV professionals. In most cases you will not find every certification but use this list as a guide to ensure that the vendor you use is focused on training and providing the highest quality product possible.

Author Page

Adam Kaiser, AVP, Marketing

Adam Kaiser is AVP, Corporate Marketing for IVCi and has five years of experience in the visual collaboration and audio visual industry. Adam has a particular interest in unified communications solutions and interoperability.

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