Each month, the American Telemedicine Association broadcasts This Month in Telemedicine, a webcast discussing news and topics in the telemedicine field. February’s webcast featured ATA’s Jonathan Linkous, Chief Executive Officer, and Gary Capistrant, Senior Director of Public Policy, discussing the growth of telemedicine and policy issues.
A deluge of demand, a raft of pending legislation, and licensing challenges—these are a only a few of the issues facing telemedicine.
Telemedicine is undergoing an “explosion of activity,” says Linkous. The ATA estimates 10 million patients in the U.S. and Canada are now using telemedicine (the majority for radiology). Two trends he’s seeing: the involvement of patient groups, who are showing interesting and researching how telemedicine could be employed by their members, and the growth of “big med” across the country.
The ATA is anticipating the demand will only grow—possibly reaching 50 million patients in the next couple of years. The question is whether providers, telemedicine networks, and vendors will be able to meet the growing need for telemedicine services. Linkous calls this, “A serious issue we need to focus on.”
“We’re moving away from the fee-for-service model,” says Linkous. “We’re moving to managed care, accountable care, medical homes.” This is good news for telemedicine, he says.
New developments in telemedicine include specialty service providers—a group that’s appeared in the past couple of years. To help track this growth, ATA created a new service provider forum of private companies that provide direct services to patients.
Also, a few major companies are offering online consultations, including American Well and TelaDoc. And insurance plans are also expressing interest in the potential of telemedicine. Several major plans now reimburse patients for online consultations, but only in a few states so far. Some are offering the service as an add-on to traditional care for an additional fee. However, while patients can get prescriptions online, they won’t for controlled substances, in compliance with federal law. “You will not see that done,” says Linkous.
With health care reform becoming a reality, a large number of people are expected to be added to Medicaid, and states don’t know how they’re going to accommodate the increase in Medicaid demand. The ATA sees telemedicine as an answer to that problem.
A big issue with telemedicine is licensing. Each state has its own licensing board. About 22% of doctors have licenses in more than one state, and the ATA estimates this costs $300 million per annum, paid to states for 2nd, 3rd, and 4th licenses. They’re looking to the model established by the Department of Defense and approved by Congress last year—their doctors only need to be licensed in one state. Several states have proposals to follow the D.O.D.’s lead, but that’s a cause for consternation for the medical boards, who are looking at a major loss of income if this licensing model is actually established nationwide.
For health systems and private companies that are telemedicine focused, health care provider licensing is a subject they’re following closely. “There are concerns that an agreement requiring approval by each state could mean years of delay,” says Linkous.
California Congressman Mike Thomas introduced a bill (The Telehealth Promotion Act) with the aim of increasing federal acceptance of telemedicine, which would include Medicaid, the V.A. medical system, and other federal health programs. The licensing model proposed with this bill is one where health care providers need only be licensed in their own state, and the patient’s location would be deemed irrelevant.
Policy & Legislation:
“We’ve never had so many bills introduced at state level,” says Gary Capistrant. There are 13 states plus D.C. that have legislation pending to mandate private insurance coverage of telemedicine services (15 states already have this as law). 11 states are expanding Medicaid coverage to ensure parity with in-person health care. He suggested the Thompson Bill might be segmented to smooth the commitment process.
As of March 1st, 2013, California, Texas, and Vermont are the only states that have legislation for both private and Medicaid coverage; 14 other states have a legislated mandate for private coverage, and only Pennsylvania and Nebraska have it for Medicaid. But 24 states have proposals on the table for either are both. You can see the full list here. To help track state telemedicine information and changes, the ATA has set up atawiki.org—click on Current Events, or type in a state in the search box for the latest info.
Ever since Marissa Mayer, CEO of Yahoo! issued her memo calling back remote workers into the office and effectively ending telecommuting within the organization, countless stories and commentaries have been written. These responses have spanned from total disagreement to downright endorsement of the new employment practice.
The interesting thing about the announcement is that it appears to have started to influence other organizations to act the same. Just this week, Best Buy announced that they too would be ending their work from home program. This is particularly noteworthy because Best Buy’s initiative (announced in 2006 and called the Results Only Work Environment (ROWE)) was seen as a trendsetting program and applauded by many HR advocates.
In the case of Best Buy, the change in policy is not as stringent. Managers still have discretion to allow telecommuting but the employees can no longer make that decision. The question now is two-fold: will more companies follow suit and is this the right decision for a company to make?
Mayer noted, “To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side.”
To really understand if this is the “right” decision; let’s take a look at the different types of collaboration that occurs within an organization on a daily basis:
This method of collaboration occurs when team members run into each other in the hallway and strike up a conversation or perhaps in the cafeteria grabbing a cup of coffee. There is nothing formal about it and it can happen in an instant.
With deliberate collaboration, teams may schedule a time for everyone to get into a conference room and hash out an important idea or project. This might be accompanied by white boarding or some other form of facilitated brainstorming.
Formal collaboration involves a scheduled meeting with a formal presentation structure. This could be a business review or strategy overview. The major difference between deliberate collaboration and formal collaboration is the presence of a formalized agenda with specific content to be presented.
When reviewing the three collaboration types noted above, what do you lose when your workforce is remote? Spontaneous collaboration is the victim here, at least to an extent. When workers are remote, they are not running into each other randomly and striking up conversations.
All is not lost, however, as many organizations who have implemented collaboration technologies, such as video conferencing, have installed “water cooler” systems that allow remote employees to connect in at will and see what’s going on. While this may not be as spontaneous as being there, it gets remote workers pretty close.
When looking at deliberate and formal collaboration, much of what occurs in these meetings can be recreated with remote workers. Formal collaboration sessions can easily connect in remote team members to view the formal presentation or even present themselves. Technology now makes it possible to easily present, no matter where you are. With deliberate collaboration, remote participants can view white boarding sessions and be involved in the brain storming process. Again this is possible thanks to the latest developments in cloud and collaboration technologies.
Whether the Yahoo! decision was the right call remains to be seen, but other organizations should examine the different types of collaboration that occur within their facilities and see what is most pervasive. Ultimately, it may be about both a technology solution and a people solution.
As cloud services pick up speed in the private sector, questions about security, cost savings, implementation and best-practice models have emerged in concert with its rapid growth and adoption. But are institutions of higher learning following suit? Cambridge, MA-based Forrester Consulting turned their focus on 12 universities in the U.S., the U.K., Australia, India, and New Zealand, surveying CIOs and IT directors for their July 2012 report “Cloud Bursts Into Higher Education.”
They found out how and why these schools are employing the cloud; plus they give some suggestions as to where the partnership between higher education and the cloud is headed.
So, how is Higher Ed approaching cloud services?
The Forrester study found that universities are adopting cloud services to boost productivity, and speed, budget, and scalability were the top three features university interviewees valued most about cloud services. But the study uncovered an interesting dynamic: professors and department staff are leading the way with cloud services at their universities, implementing cloud applications as needed, and circumventing the IT department. One side benefit of this autonomy is that IT departments can then focus their resources on other, critical IT tasks.
Echoing concerns coming from the private sector, universities are concerned about security. In fact, the report states “security is the No. 1 roadblock to cloud service adoption.” For schools, the two primary concerns are keeping research (intellectual property) and private student information confidential and secure.
The most common cloud adoption right now is the private cloud, with many of these schools keeping private information, like emails and research, on their private cloud, and “student-related information” on the schools’ servers. The report does note, however, that hybrid clouds are in use, and expected to increase. Additionally, as academic institutions partner up to offer expanded learning experiences, often online, expect to see a growth in the use of community clouds for sharing research and course materials.
Lastly, schools are looking to the cloud for cost savings; however, as cloud usage goes up so do costs. While several interviewees claimed significant cost savings with adoption of various cloud models, in one example the “expanded use of the services over three to seven years raised the cost of SaaS to nearly even with the cost of a perpetual license and on-premises deployment.” In other words, as academic staff and students become more familiar and comfortable with using cloud services, related costs increase, thereby erasing some of the gains.
Learning the Cloud Way – Part II
With the technology used in telepsychiatry becoming more reliable, inexpensive, and ubiquitous, there has been a corresponding increase in mental health professionals who are turning to remote treatments. In fact, psychiatry has been at the forefront of telemedicine use.
The general consensus thus far is that telepsychiatry is particularly useful for rural populations, children, the military, and those in institutions like prisons. In other words, telepsychiatry reaches people who otherwise wouldn’t have access to mental health services. (There is a severe shortage of child and adolescent psychiatrists). Telepsychiatry can also lessen some of the barriers often cited to obtaining mental health treatment, including cultural, shame, cost, and distance.
Many states, often in conjunction with state university medical and public health departments, have recently initiated telepsychiatry programs. The South Carolina Department of Mental Health established a program in 2007 to provide telepsychiatry in state hospital emergency departments. Also in 2007, University of Alabama’s College of Community of Health Sciences joined the Alabama Department of Mental Health (and others) to launch a telepsychiatry program, focusing on rural populations. New York State’s Office of Mental Health runs the New York Consultation and Telepsychiatry Program (NYCaT) aimed at children, and last fall West Virginia University’s WVU Healthcare received a government grant that will cover four years of telepsychiatry programs for an addiction treatment clinic. The Centers for American Indian and Alaska Native Health at the Colorado School of Public Health also run a telehealth program that includes mental health services.
That’s just a handful of examples, but they demonstrate the range of applications and growth of telepsychiatry. While the interest and investment is there, acceptance is by no means guaranteed. Here are five potential obstacles to telepsychiatry adoption.
Cost: States vary greatly in their definitions, approach, and regulation to telehealth (or telemedicine) according to a recent report from the Center for Connected Health Policy, State Telehealth Laws and Reimbursement Policies. While the majority of states reimburse telehealth through Medicaid; some do not, including Connecticut, Iowa, Massachusetts, New Hampshire, New Jersey, and Rhode Island, plus the District of Columbia. Amongst those that do reimburse, there is a wide range of what and who is reimbursed, and when.
Privacy: “Increased video-conferencing over public networks also creates the potential for unauthorized access to protected health information.” This is from a recent article in Current Psychiatry. The authors’ recommendations: use VPNs and encryption; train health professions in data storage and telemedicine ethics.
Legal: A provider must be licensed in every state they provide care. So a health care provider in one state that is conducting a telepsychiatry session with a client in another means they must be licensed in both states. There are 9 states, however, where the medical boards have instituted special telehealth certifications. As telemedicine becomes more common, look for this issue to become a hot topic.
Habits: Old habits die hard, and not every mental health care provider sees the value of telepsychiatry, or wants to invest the resources in training and adopting new modes of treatment. A study by the California HealthCare Foundation, which focused on telepsychiatry adoption in 7 emergency departments, found that in every case, there were initial problems getting support from involved parties, including doctors, nurses, and psychiatrists. From the study: “Some of the spoke sites felt that they had neither the time nor the energy to devote to telemedicine efforts.”
Lack of training or incorrect training: “Training is critical,” writes Mark Vanderwerf in his chapter Ten Critical Steps for a Successful Telemedicine Program. He recommends “layered” training, that is, training presented in progressive stages, and it should be formal to increase its perceived value. For the first level, he suggests course materials, a syllabus, registration, and testing, and even a certificate awarded to those who pass the course. The second layer includes on-site evaluations, and the third includes support and “refresher sessions.”
As cloud computing and cloud based services continue their meteoric rise to the top of IT strategies everywhere, an interesting convergence of these new technologies with video conferencing is occurring. Over the last few years countless services and organizations have focused on providing computing power in the cloud. Several of these services have achieved notoriety including Amazon’s Web Services and Microsoft’s Azure.
The previous model for hosting computing power was to enable users to “rent” a server in a provider’s data center or to buy shared space on an existing machine. Web hosting and other hosting services used this model for several years. However, with the advent of virtualization (the ability to simulate multiple servers on one server with software) the model is rapidly changing. Hosting providers are now offering users the ability to launch server instances at will and pay only for the time in which that instance is used.
This new model is significant for several reasons. First, it essentially allows an organization to only pay for what they use; as opposed to absorbing the full expense of servers that might not be fully utilized. Second, the ability to quickly scale and add on additional server resources has gone from a multiple day or week process to a simple software setup that can happen in minutes.
This “elastic” server model allows for infinite scalability at a fraction of the cost and resources required. Additionally, many of these cloud computing providers offer a simple web-based interface to easily monitor and manage all of a customer’s server instances.
So what does all of this mean for video conferencing? With the continued shift of video conferencing infrastructure and services from hardware based appliances to software applications that run on standard servers, a whole new world is opening to video.
Previously, when an organization required additional “ports” to bridge large groups of callers, a significant hardware purchase would be required and the device installed into current infrastructure. Now, as more and more software based products become available, it will be as simple as purchasing a software license and simply adding additional cloud computing power. Even better, when these additional licenses are not in use, there will be no need to pay for the additional server power.
In the last few months several products have been announced that will be able to take advantage of this new model of deployment. Polycom announced its RealPresence ® Collaboration Server 800s, Virtual Edition. This software based bridge (or MCU) will be compatible with virtualized platforms and allow organizations to quickly and easily deploy and scale implementations.
Another notable product launch from last year was Vidyo’s VidyoRouter Virtual Edition. Vidyo is an entirely software based video conferencing platform that runs on standard servers. This new virtualized edition allows for deployment on elastic cloud services like those mentioned above.
As the power of the cloud continues to grow and be leveraged in new and exciting ways, video conferencing will benefit and become more agile for both deployment and management. The growth of elastic cloud services and the move to video conferencing to software based platforms is perfectly aligned to create new and exciting offerings for organizations of any size.
The past year has been full of exciting announcements in the video conferencing and visual collaboration industry. The industry is rapidly changing and 2012 was a particularly noteworthy year for video conferencing. The term ubiquity was thrown around more than ever before due to increased access to video solutions . Here are some particularly noteworthy announcements and trends from 2012.
Always a hot topic, interoperability continued to be a major trend in 2012. The Open Visual Communications Consortium (OVCC), of which Polycom was a founding member, continued to expand its membership; and in late 2012, the first services that connect its members’ clouds became available. This was a major step to breaking down barriers between video conferencing and telecom providers.
Video Conferencing in Your Browser
The introduction of HTML5 and WebRTC have made video conferencing widely available by allowing participants to video conference directly from their browser. Participants no longer have to download software and set up different accounts for different platforms. This provides numerous opportunities for business-to-consumer video conferencing. Blue Jeans greatly enhanced its service this year with a browser connection option.
Higher Quality Mobile Video
Mobile devices, like smartphones and tablets, are being equipped with better cameras on the front of the device making high quality video more readily accessible. Users no longer have to sacrifice quality for mobility; as long as they have a solid internet connection, users can have the best of both worlds. Both the iPhone and iPad were updated to include 720p resolution on their front cameras.
Pervasiveness of Cloud Services
Cloud services have become one of the biggest trends in 2012. Cloud services play a major role in business continuity by providing an extra layer of redundancy. Additionally, these services help expand an organization’s network by easily connecting remote employees. The cloud has also been incredibly powerful in expanding interoperability.
Nintendo and Vidyo Partnership
In a revolutionary announcement, Nintendo announced that the Wii U will support point-to-point video conferencing capabilities powered by Vidyo technology. This has the possibility to represent the largest deployment of living room video conferencing systems in history and truly makes video available to the masses.
Polycom continued to shift its focus to software and cloud based services. In October, Polycom made a slew of announcements that included new room endpoints, mobile applications, software based infrastructure, and most notability, its CloudAXIS suite. This solution (another browser based option) enables users to video conference with anyone on their social contact list including Facebook, Google Chat, Skype, and more. The user simply drags their contacts into a window, clicks connect and each participant receives a link on whatever service they are logged into.
In 2012, Cisco continued to expand its collaboration footprint beyond video conferencing. Key announcements included the expansion of their WebEx offering, as well as, moving its Quad offering (a social collaboration tool) to the WebEx brand. Expect Cisco to unveil a slew of new video offerings in 2013.
This past year has been significant for the world of visual collaboration. As we move to 2013 (provided the world doesn’t end tomorrow), the industry will continue to grow and evolve. Each announcement and service has the potential to bring the true video ubiquity that many have envisioned.
Telemedicine continues to be one of the most exciting advancements in the delivery of healthcare today. The benefits are significant and legislation throughout the United States is being passed to provide parity between a telemedicine visit and a live, in-person doctor visit. At a high level, telemedicine is about extending the reach of healthcare and providing care to those who may not have access to specialists and other needed experts.
Within telemedicine there are a number of very specific applications that are finding their place in hospitals throughout the country and the world. Telestroke is the application of telemedicine technology for the diagnosis and treatment of stroke victims.
According to the Centers for Disease Control and Prevention more than 795,000 people in the United States have strokes and 130,000 of those stroke victims lose their lives. One of the greatest allies to a stroke victim is time. The sooner a patient is able to be seen and diagnosed by a doctor, the higher likelihood of a positive outcome. Many of the treatment options available today are highly effective but require a rapid diagnosis.
Of the many treatments out there, two are particularly time sensitive. Thrombolytic drugs dissolve the clots that block the flow of blood to the brain. These drugs need to be given as quickly as possible. Another option is tPA which is an enzyme that can help dissolve blot clots as well. It is found naturally in the body and if given within three hours of stroke symptom onset, it has a high success rate ofpreventing the stroke from occurring. This, however, is highly dependent upon the recognition of early stroke signs and symptoms.
The application of telemedicine to stroke, or telestroke, is usually deployed in a hub and spoke model. Hospitals with stroke/neurology services serve as the hub and allow connections from outlying or rural hospitals, known as spokes. Many of these rural hospitals simply do not have access to neurology and stroke specialists so these hubs can assist with timely diagnosis and treatment.
The technology of telemedicine allows neurologists to remotely examine patients when they are admitted to an emergency room or the hospitals. These doctors can review CT scans and other diagnostic tests quickly and make real-time decisions on initial treatment.
Beyond the obvious benefits to the patient, there are several other key advantages to telestroke including:
- Reduced Costs: For hospitals who have established a comprehensive stroke care center, the investment is significant. This prevents smaller hospitals from implementing these critical programs. With a telestroke program in place, patient care is not sacrificed when budgets are not available.
- Fewer Transfers: When facilities are lacking the specialists needed to care for strokes, it can become necessary to transfer those patients to larger, more distant facilities who offer a stroke center. The cost of these transfers is incredibly high, both for the patient and the medical facility. With remote specialists on hand, patients can stay in one facility, get the care they need, reduce the risk of their condition worsening, and ultimately save the system money.
- Training: When local doctors get exposed to stroke specialists they are able to get real-world training on key stroke indicators and how to rapidly respond to them. This type of training can make the difference between a full recovery and a life of stroke complications.
The application of video conferencing and telemedicine technology to healthcare is truly exciting. As facilities continue to bring this technology on board, patients will be the ultimate beneficiaries. The highest level of healthcare diagnosis and treatment should not be reserved for those who live in proximity to major medical centers. Telemedicine technology has the potential to reduce or eliminate both geographic and financial barriers that can prevent access to high quality healthcare for everyone.
Audio Visual integrated environments such as boardrooms, huddle rooms, classrooms, and more offer an incredible array of technology that can be easily controlled by a single user. However, as easy as these rooms can be, and as important of a business tool they are, sometimes things just don’t go very well. It may be that the room was setup poorly, without proper attention being paid to acoustics, lighting and the overall integration of the disparate technologies installed. It may also be that the room is getting older and technology is beginning to fail.
Setting up a conference room for the weekly sales meeting shouldn’t be a chore. Here are five indicators that it may be time to call in an experienced AV integrator to get things back on track:
- When you walk into the conference room you’ve grown accustom to pulling down the shades and taping a large piece of white paper over the back window. If you don’t do this the video conferencing system shows a body and a glowing head that no one on the other side can make out. Most likely, when the room was designed no one paid attention to the overall lighting of the room; and controls for the shades were not integrated into the control panel.
- The room has a touch control interface but when you push the option for video conference, the TV starts showing CNN Headline News. You are then forced to manually change the input options on your displays to get the video conference going. The equipment in the room was most likely changed around without updating the control programming to offset the new technology.
- A video call manages to connect but the participants on the far end of the conference room table either have to yell across the table or someone has to pass the microphone down in order for the other side to hear. The furniture in the room was most likely rearranged and a larger table was brought in, however microphone quantity and placement was not updated.
- Displaying content on a local screen (such as a presentation) requires users to run a cable across the table, under 3 chairs, and over a large plant in order to reach their laptop. At least one time per meeting someone trips over the cable, pulls the content, nearly damages the laptop and almost breaks an ankle. Cables were not properly run through the wall conduit and no one has checked to see if it can be redone.
- The displays flicker when they are turned on unless they are hit on the side a few times and every so often you have to unplug them for 30 seconds and plug them back in. Most likely, the displays are old and beginning to fail but are no longer covered under a maintenance or warranty plan.
An audio visual integrated room is like a living, breathing entity; it requires care and consideration not only during the initial design phase, but throughout its life. If you are experiencing any of the above issues or some other annoyance, the room itself could be hampering your organization’s productivity. Seek out an experienced audio visual integrator who can update your room into a collaborative powerhouse, allowing you to focus on the business at hand while the technology to fades into the background.
Video conferencing uses span across nearly every industry and profession. When it comes to staying connected with both internal and external contacts, there is no better way to maintain communication and provide the highest level of customer service. When it comes to sales, utilizing every avenue available to differentiate oneself is critical to closing that next big sale. Previously we have discussed the merits of video conferencing as a tool for sales professionals who work directly with customers. But another key area to apply the power of video is the internal management of sales within any organization.
Sales managers across a variety of industries struggle with similar challenges; including managing a team of sales professionals, providing timely and accurate forecast data to upper management, as well as being able to mentor and contribute to each rep’s success. Let’s look at how video can be used in these key areas.
One of the most challenging aspects of managing a sales team and sales effort is receiving accurate forecast data from the sales team as well as reporting the most accurate forecast to upper management. Video conferencing provides a far better way to work with remote reps on this critical business area. In many organizations, reps provide their forecasts electronically through a CRM or other tool.
These numbers may be discussed via a phone call with a manager before submittal but sometimes they only live electronically. Even in those situations where a manager and rep discuss the numbers, it can be hard to read the sales rep’s demeanor and overall confidence in the numbers. When these forecast calls are elevated to video, non-verbal cues can help the manager quickly ascertain if the forecast is based on solid information or purely on conjecture. Armed with that “truth” the manager will be able to provide forecasts that are based on reality.
Another challenge a sales rep must overcome is the need to rely on different teams within an organization to provide the products and services they are tasked to sell. Especially in a technical sale, sales reps are required to call upon engineers and other subject matter experts to help explain products and services, define pricing and scopes of work, as well as give the customer more in-depth technical presentations. In many cases, these subject matter experts must be flown to different locations (thus increasing the cost of sales). With video, sales can easily communicate internally with the SMEs on what they need to move the sale forward and can also bring a customer into a video meeting to help sell the value of the organization’s technical expertise.
How does an organization keep its sales team updated on the latest product and service developments without taking the team away from the business of selling? Video conferencing can provide a way to do short, specific training sessions with sales reps, no matter where they are located. Instead of requiring the team to come into one location for an extended period of trainings and updates, information can be disseminated in smaller sessions, more frequently. Even better, a sales rep would only have to take an hour or two out of their schedule and they can return to selling as soon as possible.
Video conferencing has the power to transform a sales team into an incredibly efficient and profitable machine. When sales is more prepared, better connected, and held even more accountable, the results can only increase an organization’s bottom line!
This week Apple announced that it had sold three million iPads since the launch of the iPad Mini and the new fourth generation iPad. What is particularly interesting, especially from a video conferencing perspective, is that both of these devices feature 720p cameras on the front.
With recent trends around mobile devices and extending the reach of video, many have suggested that quality can take a backseat to mobility and accessibility. Over the last year or so, the major limitations of video conferencing with mobile devices have been the camera and the network connectivity.
For example, while 3G networking has been widespread the real-life speeds are relatively slow. Plus, the response rate of these network connections interrupts the steady flow of data hampering the transfer of high quality of video. As a result, video calls are frequently interrupted, freeze up or simply drop out creating a frustrating experience for all participants.
While Wi-Fi increases the quality, many of these mobile devices have low resolution cameras on the front. This also diminishes the quality of a video call by providing a grainy image instead of the clear image many have come to expect with HD video conferencing.
The release of several Android smart phones and the iPhone 5 has made 4G more prevalent. “True” 4G provides bandwidth over 10x the speed of 3G, in addition to a faster response (or latency). In many areas, 4G can actually be faster than a cable or DSL connection in markets providing a superior experience.
Wireless carries in the United States have recognized the value and increased throughput of 4G and continue to invest billions in expanding their 4G coverage. Just this week T-Mobile and Sprint announced major investments in their network infrastructure; but AT&T announced the largest with a $14 billion expansion.
So what does all of this mean to the video conferencing user? Really it’s the best of both worlds. High quality video conferencing is more accessible than ever before as mobile users now have multiple options to join video meetings. Once relegated to dialing in over audio, the road warrior can now be fully involved. Even more astonishing, is that the mobile user will no longer have to sacrifice quality to reap all of the benefits of visual collaboration. As a result, the ubiquity of video is well on its way.