Category: Use Cases

Big data is one of the biggest trends in enterprise organizations today. Everybody is talking about how it can provide valuable insights and assist organizations in making better business decisions. But what exactly is Big Data? Where do you find it? What can it do?  Let’s start from the beginning: What is Big Data? According to SAS, (along with Wikipedia), “Big Data is a popular term used to describe the exponential growth and availability of data, both structured and unstructured.” Structured data is, in fact, structured data; think of transaction history at retail chain or an error log at a manufacturing plant. …

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Focus groups have been around for years; they provide companies with valuable insights on the viability of products, services, marketing campaigns and more. However, the time, effort and costs associated with holding focus groups have traditionally been high. In order to get the wide range of opinions required, organizations need to hold multiple focus groups across multiple geographic regions. Previously, there was no real way to quickly connect to various demographic & geographic consumers. Enter video conferencing. Organizations can now connect to consumers like never before. Informal chat sessions along with formal focus groups can easily be held with the click of …

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