“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” – Lee Iacocca The Overlooked Benefit of Video As a manager in the marketing department I have the opportunity to oversee a team of people who are all dedicated to helping push the power of video and its advantages across several industries. Part of the marketing process includes coordinating campaigns and messaging across multiple locations. Creative ideas also need to continuously flow back and forth.  As a result, I am on video with several of my remote team members multiple times during the day. What struck …

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There has been significant buzz around a recent Forbes article about the death of telepresence and Cisco’s  response. One side claims that telepresence is a dying breed while the other claims it is alive and well. So who is right? Both of them. Yes, there are many new entrants that are disrupting the visual communications space. These companies are making video more accessible by allowing organizations who previously couldn’t afford the technology the opportunity to video conference.  Furthermore, the explosion of cloud services and mobile video is extending the reach of visual collaboration while overcoming interoperability barriers.  The market is ever growing and organizations will continue to invest …

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Here Today, Here Tomorrow

May 21, 2012, by Lisa Avvocato in Telepresence, Video Conferencing

Using Video to Improve Work/Life Balance on the Road You’re sitting in your hotel room and sigh: another missed baseball game. You start thinking of all the defining moments you’ve missed in your child’s life.  From the first words, to the first day of school, to a straight A’s report card; you can’t help but feel you’re missing out.  Even though travel has been reduced through visual collaboration solutions at work; you still travel frequently because, let’s face it, you can’t do everything over video. Sometimes a firm handshake is necessary to close a deal or unique technical expertise requires your presence.  How can you …

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There are several components that go into designing an optimal collaboration: space, displays, speakers, microphones, video switching, control systems, the list goes on. But what about the lighting; how does it fit into the mix? Believe it or not, room lighting plays a dramatic role in the image quality being displayed to remote conference participants. Amount of Light: Remember, there is such a thing as too much light. Meeting participants do not want to feel like they stepped into an operating room any more than stepping into a romantic restaurant. In addition to being uncomfortable for local participants, too much light can leave remote participants …

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What's My Motivation?

May 17, 2012, by Adam Kaiser in Video Conferencing

“Motivation is the art of getting people to do what you want them to do because they want to do it.” – Dwight D. Eisenhower There are several applications for video conferencing across different industries; manufacturing, healthcare and retail to name a few. There is one use case, however, that is universal throughout any organization, in any industry.  The need to motivate your team.  With so many pressures across the organization, it can be difficult to find the time to provide the motivation that your employees need.  A small initiative can help inspire a team to work through a tough project while a large, company-wide …

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Everyone has been on a video call where one person doesn’t quite realize you can actually see him.  Remember, while you can hide pretty much anything over an audio call; anything you say or do, can and will, be seen by everyone on a video call.  Here are a few tips to avoid being the one everyone talks about after you disconnect.  Know you’re not invisible. While you can get away with propping your feet up on your desk, eating your lunch or rolling your eyes at a long-winded coworker over audio – it is quite noticeable over video.    That said, make …

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Driving Usage & Adoption In a world where instant messaging, email and online audio meetings reign supreme; shifting an organization’s culture to adopt visual collaboration or unified communication solutions can be extremely challenging.  Implementing a new technology is a significant organizational change that, if underestimated, can produce disappointing results.  There are several key steps an organization must take in order to effectively drive adoption throughout the organization. This is the final post in a five-part series covering the successful development of a video culture within an organization.  Read part one here.   The business world is moving at a faster pace than ever …

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When most of us think about oil, we are mainly concerned with how much it will cost to fill up our cars with gasoline. What we don’t consider is how gasoline actually arrives ready at the pump – the refining process that breaks crude oil down into a variety of consumer and industrial products. This process is the domain of commodity brokers – individuals who make their living putting together deals between buyers and sellers of petroleum products to feed the public’s inelastic demand. Commodity brokers are often headquartered in one office, with several satellite locations located across the globe. Brokers …

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It’s Friday, you’re sitting at work and realize this Sunday is Mother’s Day.  You forgot to get a card but no big deal you’ll swing by the store on your way home tonight.  Only problem is, your mom lives 1200 miles away.   Not exactly within driving distance and, short of overnighting a card (which will be totally obvious you forgot), there is no way a card will get there on time. Alright Plan B.  You’ll order some flowers and have them delivered on Sunday, but that just seems so…generic.  I mean this woman raised you and, more importantly, put up with …

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Listen to Your Customer!

May 10, 2012, by Lisa Avvocato in Telepresence, Video Conferencing

The social era has had a dramatic impact on the way customers purchase and companies promote their products.  Customer feedback is becoming ever important and now is critical to an organization’s long term success.  We’ve seen many organizations stray farther and farther away from customer needs as they fail to adapt to the changing competitive landscape.  So how can companies ensure they stay in touch with customer needs and ahead of future competitors? Simple:  Listen to your customers and then listen some more. Your best customers are a great source of information.  Account representatives and sales managers and even marketing managers should pause …

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