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FOR IMMEDIATE RELEASE
For more information contact: Corporate Marketing at IVCi 631-273-5800
ON24 and IVCi Launch New Video Solution to Accelerate Lead Generation
Turnkey Bundle is Simple Affordable Option for Video Webcasting
HAUPPAUGE, NY - March 28, 2006 - ON24 (www.on24.com), the global leader in webcasting and video communication solutions, and IVCi (www.ivci.com), a leading integrator of enterprise collaboration solutions, announced they are working together to simplify and accelerate the adoption of video in marketing and lead generation programs.
Webcasting is rapidly becoming the defacto method for distributing multimedia content to large audiences, who can conveniently participate from their desktop. ON24 webcasts are commonly used for applications such as product launches, marketing campaigns, lead generation, and executive presentations. The addition of video significantly increases webcasts' impact, clarity and effectiveness. More specifically, the benefits of video include:
- 25% to 40% faster absorption of information
- Up to 38% increase viewer retention
- 43% improvement in ability to persuade viewers
- 260% increase in brand awareness
"It is clear that marketing and lead generation programs are more effective when video is included," said Sharat Sharan, ON24 President and CEO. "Our partnership with IVCi further demonstrates ON24's commitment to help companies more easily and cost-effectively obtain the benefits of video webcasting."
With this solution, ON24 and IVCi announced the general availability of the Turnkey Video Webcasting Bundle—a comprehensive full-service solution for developing and delivering video webcasts. Components included in the Bundle are:
- ON24 industry-leading webcasting
- IVCi quality-of-service video network
- TANDBERG video acquisition devices
- Setup, installation, training, and maintenance
The Turnkey Video Webcasting Bundle is a complete, pre-configured package. The solution quickly turns any office or conference room into a broadcast studio for video webcasting. In addition to providing greater convenience, it is more than 50% less expensive than alternative approaches for video webcasting (e.g., using studios).
"By simplifying the video capture process, IVCi is continuing to expand the applications for business-quality video and multimedia communications," said Robert Swing, IVCi President and CEO. "With the Turnkey Video Webcasting Bundle, businesses now have a full-service, cost-effective way to use video to identify new opportunities and increase revenue."
IVCi, LLC (http://www.ivci.com | http://audiovisual.ivci.com) is a leading integrator of managed enterprise collaboration solutions, including video conferencing, audio visual and managed conference services. From our headquarters in Long Island, New York, and branch offices throughout the country, IVCi makes conferencing and audio visual solutions easy to use, easy to manage, and easy to afford.
ON24 is the global leader of webcasting and video communications solutions. More than 500 leading companies including Cardinal Health, Cisco Systems, CMP Media, Credit Suisse, Hewlett-Packard, and Sun Microsystems use ON24 for activities such as lead generation, internal communications, conferences and events, product launches, sales training, continuing professional education, and executive announcements. Based in San Francisco, the privately held company was founded in 1998. For more information regarding ON24 webcasting, visit http://www.on24.com.
All trade names, trademarks, and/or service marks herein are owned by their respective holders.