Leading company-wide innovations in response to industry changes is an on-going requirement for most marketing organizations. An increasing number of geographically dispersed teams have made staying connected increasingly important. Utilizing visual collaboration for communicating to a diverse audience of employees ensures a clear understanding of the vision, strategy, and priorities of an organization.
There are many occasions where marketers need to connect with external vendors or agencies. Using video conferencing for these meetings can help marketers communicate face-to-face without losing time or money by traveling. In addition to those savings, adopting video can increase the efficiency of meetings and reduce turnaround time for marketing projects and other deliverables.
Research projects often require many steps that can result in time-consuming, resource-intensive, high-cost planning. Visual collaboration can provide a clear, streamlined and information-rich process for project management, decision-making, and learning. Considering that body language and facial expressions significantly affect the impact of communication, video is imperative to effectively understanding external feedback and input.